Nougat Concession: House of Fraser, Birmingham

The fashion house Nougat required a concession for a department store that would reflect their design ethos and display their clothes effectively. The design aims to create a strong sense of place amongst an otherwise homogenous shop floor, with specific views and a particular way of entering the space.

Nougat requested that the scheme should be strongly curvilinear, responding to the femininity of their designs. The concession interprets this theme in a bold contemporary manner.